Top 5 Social Apps in Turkey Q1 2023 Performance

In Q1 2023, the leading social apps in Turkey showcased diverse performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the numbers for TikTok, Instagram, Facebook, X, and Litmatch—Make new friends.

TikTok experienced a robust performance throughout the quarter. Weekly revenue fluctuated, peaking at around $294K in mid-January and late February. Weekly downloads saw a significant rise, culminating at approximately 400K in the last week of March. The app also maintained a strong user base with weekly active users increasing from 31.9M to 34.8M over the quarter.

Instagram showed steady growth in weekly revenue, which ranged from $3.1K to $6.8K, peaking in the last week of March. Weekly downloads varied, reaching a high of approximately 501K in the final week of the quarter. The app's active user base remained relatively stable, hovering around 36M throughout the period.

Facebook had a notable increase in weekly downloads, peaking at around 207K in the last week of March. Weekly revenue saw its highest point at approximately $90K in late February. The app maintained a consistent active user base, with numbers fluctuating slightly around the 33M mark.

X experienced a significant surge in weekly revenue, particularly in early March, reaching about $36K. Weekly downloads peaked at approximately 425K in early February. The active user base remained fairly constant, with minor fluctuations around 13.6M throughout the quarter.

Litmatch—Make new friends saw a steady increase in weekly revenue, peaking at around $23K in mid-March. Weekly downloads varied, reaching a high of approximately 73K in mid-February. The app's active user base showed slight variations, ending the quarter with around 135K active users.

These insights highlight the dynamic nature of the social app market in Turkey during Q1 2023. For more detailed analytics and insights, visit Sensor Tower.